今天，纽交场地其官网首页发布对新东方说明科技集团CFO杨志辉的专访报说念。本年是新东方上市第十年。9月7日另类玄幻，新东方CFO杨志辉受邀到纽交所敲响了属于新东方的钟声，纽交所官网记者对杨志辉进行了采访。如今的新东方年收入已冲破百亿，股价最高达48.41好意思元，屡屡冲破历史高点。

　　新东方CFO杨志辉在经受纽交所记者采访时坦言新东方异日发展的重心“中小学全科课后说明业务不错说是新东方一站式办事的重心名堂。”因为一个典型的中国粹生需要花12年的学习技巧来准备为期两天﹑竞争热烈﹑并会对将来发展影响深切的大学入学磨真金不怕火。“K-12针对的指标群体可能是全国最大的说明商场，猜测本年估值550亿好意思元，并掂量今后会有14%或15%的增幅。”

　　他还对新东方的“O2O整合说明系统”作念了详备阐释。“O2O是中枢组成部分，但咱们加设了好多线上元素，从而使学习和说明格式比起传统智商更灵验率。……咱们的iCloud系统亦纪录着百万名学生的学习轨迹，以便家长能实时掌抓孩子的学习遵循及收获。加上融入系统的O2O格式，学生能更灵验率地学习，咱们也能加强及改善他们的学习履历。”

　　同期杨志辉也指名说念姓地承认新东方仍是“急速的膨胀在一定进度上对咱们的熏陶质料和学生的学习遵循带来了负面的压力。” 2012年，新东方实时调遣策略，把策略由“占领商场”转向“优化商场”。通过再行专注于提高熏陶质料，耕作运营遵循和行业口碑。“说明企业不应该发展得过快，当今咱们以平淡速率运行，以确保见效。”

　　杨志辉说“瞻望异日，我以为咱们将束缚完善和更新咱们的居品，提高运营遵循，为咱们的学生和激动创造更多的价值。”

　　新东方首席财务官杨志辉经受纽交所记者专访（译文）

　　日历：2016年9月7日

　　1、 请您先容一下新东方尽头责任。

　　新东方是中国最大的私东说念主说明培训机构，是享誉国表里的品牌。公司由俞敏洪先生于1993年拓荒，并从其时起就勉力于为起先百万名新东方学校学友提供优厚的学习体验。

　　咱们的责任是成为受中国度庭信任的一站式说明培训机构。咱们但愿能启发学生改善其生存，协助塑造其寂静东说念主格，并同期饱读吹他们通过终身说明来拓宽国际视线。

　　2、 为何新东方会将K12中小学全科课后说明业务视为重心？这如何为学生的发展带来匡助？

　　中小学全科课后说明业务不错说是新东方一站式办事的重心名堂。它针对的指标群体可能是全国最大的说明商场，猜测本年估值550亿好意思元，并掂量今后会有14%或15%的增幅。一个典型的中国粹生需要花12年的学习技巧来准备为期两天﹑竞争热烈﹑并会对将来发展影响深切的大学入学磨真金不怕火。

　　即使咱们是这个商场的疏导者，咱们的商场份额也只占了1%到2%，因此咱们但愿将重心放在这个商场上。咱们有好多学习中心，而统统中心都提供最好的居品﹑本色及熏陶办事，尤其是针对咱们的“线上线下”格式。咱们的指标是匡助学生更灵验率地学习，并取得最好的收获。

　　3、 请您解释一下“线上线下”格式，及它如何促进营业？

　　“线上线下”格式是咱们为发展在线说明三管王人下决策的中枢部分。其一为线上线下结合的熏陶格式，咱们称之为“O2O”；其二为纯蓄积在线说明；其三为持有一丝第三方在线说明公司的股份。

　　O2O是中枢组成部分，但咱们加设了好多线上元素，从而使学习和说明格式比起传统智商更灵验率。举例，学生在报名之前，需先进行在线测试，以便咱们了解其在不同学科的才略水平。随后另类玄幻，在课堂上，学生用答题器来恢复诚笃的发问，使他们课后能在线上完成作业。

　　咱们的iCloud系统亦纪录着百万名学生的学习轨迹，以便家长能实时掌抓孩子的学习遵循及收获。加上融入系统的O2O格式，学生能更灵验率地学习，咱们也能加强及改善他们的学习履历。咱们是中国独一领有O2O整合说明系统的说明培训机构，这是咱们的上风场地。

　　4、 哪些课程的需求较大？

　　主要有三项：第一项是K12中小学全科课后说明，第二项是国际留学接洽业务，第三项是纯蓄积在线说明。关于成东说念主办事培训来说，纯蓄积在线说明是最受接待的。

　　5、 你们近期会推出新课程吗？

　　是的，咱们接洽今后提供非学术类课程，如不同作风的跳舞课，声乐老练和跆拳说念等等。咱们但愿学生从中发展更多手段，并在这个经由中获取乐趣。

　　6、 新东方在纽约证券来往所上市已有十年。动作一家上市公司，新东方在昔日十年学到了什么？

　　自从咱们8年前启动优能中学全科课后说明业务以来，咱们的学习中心从250家增多到750家，足足扩大了3倍，这个速率有点过快了。急速的膨胀在一定进度上对咱们的熏陶质料和学生的学习遵循带来了负面的压力。在2012年，咱们把策略由“占领商场”转向“优化商场”。咱们再行专注于提高熏陶质料，耕作运营遵循，我深信这关于咱们异日的见效至关伏击。说明企业不应该发展得过快，当今咱们以平淡速率运行，以确保见效。

　　7、 新东方的异日发展长进如何？

　　瞻望异日，我以为咱们将束缚完善和更新咱们的居品，提高运营遵循，为咱们的学生和激动创造更多的价值。

　　新东方首席财务官杨志辉经受纽交所记者专访（原文）

　　THE EXAMINED LIFE

　　NEW ORIENTAL EDUCATION'S STEPHEN ZHIHUI YANG ON PREPARING STUDENTS FOR THE MODERN BUSINESS WORLD.

　　1、 For those who are unfamiliar， describe New Oriental and its mission.

　　New Oriental is the largest private education service provider in China and a very well known brand name both in China and overseas. Michael Yu founded the company in 1993 and since then we have been striving to deliver a great study experience to millions of New Oriental alumni.

　　Our mission is to be the trusted one-stop education service provider to Chinese families， and to inspire our students to improve their lives and help shape their independent personalities. We also want to expand their global view through a lifelong commitment to studying and learning.

　　2、 Why is New Oriental‘s focus on K – 12 students important and how does it help their educational development?

　　The K-12 business is a core part of the one-stop service of New Oriental and it’s a huge market - it’s possibly the biggest education market in the world at 55 billion dollars this year with growth projected at 14% or 15% going forward. Typically， a Chinese student spends 12 years studying and preparing for a two-day， very competitive life-determining exam called the ‘college entrance test.'

　　Even though we are the leader in this market we only have a one to two percent share， which is why we want to focus on it. We have many learning centers all with what we believe to be the best products， content and teaching experience， especially for our online-offline model. Our goal is to help our students study more efficiently and get the highest academic results.

　　3、 Can you explain the "online-to-offline" model and how it serves the business?

　　The online-offline model is the central part of our three-pronged approach to our education delivery strategy. The first is the online-offline， we call it the "O2O，" the second is online only， and the third one is minority shareholdings in third-party online education companies.

　　The O2O is the core piece but we add a lot of the online elements to make the study and teaching aspects more efficient than the traditional teaching style. For example， before enrollment， students need to have an online test so we can understand their level of aptitude in different subjects. Then， during classes， students use an answering machine to respond to questions posed by their teachers so after the class they can do their homework online.

　　Our iCloud system is recording millions of students’ study behavior so parents are able to track their children’s study habits and results almost in real time. With the O2O integrated system， students can study more efficiently and we can strengthen and improve their learning experience. We are the only educational provider in China that has the O2O integrated education system， which differentiates us from our competitors.

　　4、 Which areas of study are the most in demand?

　　There are three: the first is the K-12 after school tutoring business， the second is the overseas consulting business， and the third is the pure online study. For adult vocational training the pure online is the most popular.

　　5、 Are there new courses of study that you will be launching soon?

　　Yes， we plan to provide non-academic courses going forward such as different styles of dance， vocal training and singingand Taekwondo. We hope that students will develop even more skills from these and hopefully have some fun in the process.

　　6、 It has been 10 years since your IPO on the New York Stock Exchange. As a public company. what lessons has New Oriental learned in that time?

　　Since we started the K-12 business 8 years ago， we have tripled our learning centers from 250 to 750， which I think was too fast. It was an over-expansion and at times we lost our way by losing the confidence of our students and devaluing the teaching experience. By 2012， we changed our strategy from "occupy the market" to "harvest the market." We refocused on improving the teaching quality and strengthening operational efficiency，which I believe is crucial to future success. An educational business shouldn't be grown too fast， so it's a lesson we learned and now we are running the business properly to ensure success.

　　7、 What does the future hold for New Oriental？

　　Going forward， I think we will refine and update the product as much as we can and improve the operational efficiency to create more value for both our students and our shareholders.

株连剪辑：马欣另类玄幻