今天，纽交地方其官网首页发布对新东方训导科技集团CFO杨志辉的专访报谈。本年是新东方上市第十年。9月7日色欲影视，新东方CFO杨志辉受邀到纽交所敲响了属于新东方的钟声，纽交所官网记者对杨志辉进行了采访。如今的新东方年收入已冲破百亿，股价最高达48.41好意思元，屡屡冲破历史高点。

　　新东方CFO杨志辉在领受纽交所记者采访时坦言新东方将来发展的要点“中小学全科课后训导业务不错说是新东方一站式服务的要点神气。”因为一个典型的中国粹生需要花12年的学习时分来准备为期两天﹑竞争利害﹑并会对将来发展影响长远的大学入学西宾。“K-12针对的指标群体可能是群众最大的训导市集，揣度本年估值550亿好意思元，并预计今后会有14%或15%的增幅。”

　　他还对新东方的“O2O整合训导系统”作念了详备阐释。“O2O是中枢组成部分，但咱们加设了许多线上元素色欲影视，从而使学习和训导样式比起传统设施更灵验率。……咱们的iCloud系统亦记载着百万名学生的学习轨迹，以便家长能实时掌抓孩子的学习成果及收获。加上融入系统的O2O样式，学生能更灵验率地学习，咱们也能加强及改善他们的学习履历。”

　　同期杨志辉也提名谈姓地承认新东方照旧“急速的延迟在一定进程上对咱们的训导质料和学生的学习成果带来了负面的压力。” 2012年，新东方实时调度计谋，把计谋由“占领市集”转向“优化市集”。通过从头专注于提高训导质料，进步运营效力和行业口碑。“训导企业不应该发展得过快，刻下咱们以常常速率运行，以确保收效。”

　　杨志辉说“瞻望将来，我以为咱们将不停完善和更新咱们的居品，提高运营效力，为咱们的学生和鼓励创造更多的价值。”

　　新东方首席财务官杨志辉领受纽交所记者专访（译文）

　　日历：2016年9月7日

　　1、 请您先容一下新东方相称就业。

　　新东方是中国最大的私东谈主训导培训机构，是享誉国表里的品牌。公司由俞敏洪先生于1993年配置，并从其时起就致力于于于为卓越百万名新东方学校学友提供优胜的学习体验。

　　咱们的就业是成为受中国度庭信任的一站式训导培训机构。咱们但愿能启发学生改善其生计，协助塑造其零散东谈主格，并同期饱读动他们通过毕生训导来拓宽国际视线。

　　2、 为何新东方会将K12中小学全科课后训导业务视为要点？这何如为学生的发展带来匡助？

　　中小学全科课后训导业务不错说是新东方一站式服务的要点神气。它针对的指标群体可能是群众最大的训导市集，揣度本年估值550亿好意思元，并预计今后会有14%或15%的增幅。一个典型的中国粹生需要花12年的学习时分来准备为期两天﹑竞争利害﹑并会对将来发展影响长远的大学入学西宾。

　　即使咱们是这个市集的谈判者，咱们的市集份额也只占了1%到2%，因此咱们但愿将要点放在这个市集上。咱们有许多学习中心，而通盘中心都提供最好的居品﹑本体及训导服务，尤其是针对咱们的“线上线下”样式。咱们的指标是匡助学生更灵验率地学习，并取得最好的收获。

　　3、 请您讲解一下“线上线下”样式，及它何如促进生意？

　　“线上线下”样式是咱们为发展在线训导三管都下决议的中枢部分。其一为线上线下谋略的训导样式，咱们称之为“O2O”；其二为纯网罗在线训导；其三为持有极少第三方在线训导公司的股份。

　　O2O是中枢组成部分，但咱们加设了许多线上元素，从而使学习和训导样式比起传统设施更灵验率。举例，学生在报名之前，需先进行在线测试，以便咱们了解其在不同学科的智商水平。随后，在课堂上，学生用答题器来薪金诚挚的发问，使他们课后能在线上完成作业。

　　咱们的iCloud系统亦记载着百万名学生的学习轨迹，以便家长能实时掌抓孩子的学习成果及收获。加上融入系统的O2O样式，学生能更灵验率地学习，咱们也能加强及改善他们的学习履历。咱们是中国独一领有O2O整合训导系统的训导培训机构，这是咱们的上风地方。

　　4、 哪些课程的需求较大？

　　主要有三项：第一项是K12中小学全科课后训导，第二项是国外留学筹贸易务，第三项是纯网罗在线训导。关于成东谈主办事培训来说，纯网罗在线训导是最受接待的。

　　5、 你们近期会推出新课程吗？

　　是的，咱们缱绻今后提供非学术类课程，如不同格调的跳舞课，声乐西宾和跆拳谈等等。咱们但愿学生从中发展更多时期，并在这个经由中得回乐趣。

　　6、 新东方在纽约证券交游所上市已有十年。行为一家上市公司，新东方在已往十年学到了什么？

　　自从咱们8年前运转优能中学全科课后训导业务以来，咱们的学习中心从250家加多到750家，足足扩大了3倍，这个速率有点过快了。急速的延迟在一定进程上对咱们的训导质料和学生的学习成果带来了负面的压力。在2012年，咱们把计谋由“占领市集”转向“优化市集”。咱们从头专注于提高训导质料，进步运营效力，我服气这关于咱们将来的收效至关伏击。训导企业不应该发展得过快，刻下咱们以常常速率运行，以确保收效。

　　7、 新东方的将来发展长进何如？

　　瞻望将来，我以为咱们将不停完善和更新咱们的居品，提高运营效力，为咱们的学生和鼓励创造更多的价值。

　　新东方首席财务官杨志辉领受纽交所记者专访（原文）

　　THE EXAMINED LIFE

　　NEW ORIENTAL EDUCATION'S STEPHEN ZHIHUI YANG ON PREPARING STUDENTS FOR THE MODERN BUSINESS WORLD.

　　1、 For those who are unfamiliar， describe New Oriental and its mission.

　　New Oriental is the largest private education service provider in China and a very well known brand name both in China and overseas. Michael Yu founded the company in 1993 and since then we have been striving to deliver a great study experience to millions of New Oriental alumni.

　　Our mission is to be the trusted one-stop education service provider to Chinese families， and to inspire our students to improve their lives and help shape their independent personalities. We also want to expand their global view through a lifelong commitment to studying and learning.

　　2、 Why is New Oriental‘s focus on K – 12 students important and how does it help their educational development?

　　The K-12 business is a core part of the one-stop service of New Oriental and it’s a huge market - it’s possibly the biggest education market in the world at 55 billion dollars this year with growth projected at 14% or 15% going forward. Typically， a Chinese student spends 12 years studying and preparing for a two-day， very competitive life-determining exam called the ‘college entrance test.'

　　Even though we are the leader in this market we only have a one to two percent share， which is why we want to focus on it. We have many learning centers all with what we believe to be the best products， content and teaching experience， especially for our online-offline model. Our goal is to help our students study more efficiently and get the highest academic results.

　　3、 Can you explain the "online-to-offline" model and how it serves the business?

　　The online-offline model is the central part of our three-pronged approach to our education delivery strategy. The first is the online-offline， we call it the "O2O，" the second is online only， and the third one is minority shareholdings in third-party online education companies.

　　The O2O is the core piece but we add a lot of the online elements to make the study and teaching aspects more efficient than the traditional teaching style. For example， before enrollment， students need to have an online test so we can understand their level of aptitude in different subjects. Then， during classes， students use an answering machine to respond to questions posed by their teachers so after the class they can do their homework online.

　　Our iCloud system is recording millions of students’ study behavior so parents are able to track their children’s study habits and results almost in real time. With the O2O integrated system， students can study more efficiently and we can strengthen and improve their learning experience. We are the only educational provider in China that has the O2O integrated education system， which differentiates us from our competitors.

　　4、 Which areas of study are the most in demand?

　　There are three: the first is the K-12 after school tutoring business， the second is the overseas consulting business， and the third is the pure online study. For adult vocational training the pure online is the most popular.

　　5、 Are there new courses of study that you will be launching soon?

　　Yes， we plan to provide non-academic courses going forward such as different styles of dance， vocal training and singingand Taekwondo. We hope that students will develop even more skills from these and hopefully have some fun in the process.

　　6、 It has been 10 years since your IPO on the New York Stock Exchange. As a public company. what lessons has New Oriental learned in that time?

　　Since we started the K-12 business 8 years ago， we have tripled our learning centers from 250 to 750， which I think was too fast. It was an over-expansion and at times we lost our way by losing the confidence of our students and devaluing the teaching experience. By 2012， we changed our strategy from "occupy the market" to "harvest the market." We refocused on improving the teaching quality and strengthening operational efficiency，which I believe is crucial to future success. An educational business shouldn't be grown too fast， so it's a lesson we learned and now we are running the business properly to ensure success.

　　7、 What does the future hold for New Oriental？

　　Going forward， I think we will refine and update the product as much as we can and improve the operational efficiency to create more value for both our students and our shareholders.

包袱剪辑：马欣色欲影视